Dylan Berthier is Chief People Officer at Kobalt Music, one of the world’s largest music publishing companies. Below, as part of Music Business Jobs’ Career Advice section, he recommends that job seekers in the music industry show recruiters that they understand the uniqueness of their prospective employer.

Tip 1: Do your research!

On the company, the mission, the role and department you are applying for. Make sure your application is tailored.

We want to see passion for music and the industry, but also that you have a good understanding of the role and department that you are applying for. And make sure you highlight all the relevant skills and experience in your application.

Tip 2: Tailor your application and showcase your passion for music!

Focus on music-related experiences including work, projects or volunteering experiences. Even if your previous roles are not yet within the music industry, emphasize transferable skills like digital marketing, managing events and stakeholders as well as showcasing your creative problem-solving skills.

Feel free to contact the people team and ask questions that will support your application. There’s nothing that demonstrates interest and motivation for the role more than when you ask relevant and interesting questions about the team, the role and the company to help you stand out from the crowd.

Tip 3: Network network network (and always be professional!)

It’s a very competitive industry, and it can sometimes seem impossible to get through to an interview. But be patient, and if you follow Tips 1 and 2, you’ll eventually get there.

In addition to that, just keep making connections in various forums and relevant industry communities. Reaching out to hiring managers and folks who work in the department you are applying for can be a good idea.

Spend time crafting your message and make sure it’s relevant, professional and passionate.